Iterate in public wherever possible

Make your mistakes in the glare of the spotlight, and you’ll be rewarded when you hit the right note. That’s horribly glib, and even as I typed it it sounds like a snake-oil salesman’s pitch, but there’s some truth in there too. The web is a crowded marketplace, and you’re vying for attention with social networks, 24 hour news and more distractions than you can be bothered to find. The Appstores (Apple and Android are both guilty of this) are a colossal mess in which you’d be hard pressed to find anything without a Geiger counter and a bloodhound. Online bookstores are better, but unless you want your work to be read only when an algorithm dumps you alongside the thing your reader was actually searching for, then be the subject of that first search: iterate and develop in public.