Then what’s written above is doubly important. Good digital work requires preparation, thought, time and talent. If you’re a UX designer, then be on the lookout for projects that interest you. If your skills lie in a specific region of the coding geography, then push yourself out of the easy answers and see what can be done if you apply those hugely valuable skills to something other than an Angry Birds knockoff. As with illustrators, designers, and especially publishers. Here’s the thing - and just to make sure that its a thing, there’s a whole section about it later on (or will be), aimed squarely at publishers wanting to get their head around what they can do with digital, and how they do it without going insane and / or bankrupt. We chose the title of this text very carefully.