Digital is hard

This one isn’t without merit: knowing what you want, how to achieve it, and avoiding the pitfalls isn’t going to be easy, but neither is writing a novel. A combination of techniques, practices and persistence will get you a long way. Digital is hard when you overstretch, when you reach for the moon, or throw everything and the kitchen sink at something (see the next chapter for some of this). It’s significantly less hard when you try to do one thing well, maybe two, and work hard at learning how to get those things right.