More than one genre

One of the biggest mistakes you can do is simply lump all digital media into one and pretend that it’s all the same thing. That’s like pretending that all print books are alike and that the distinction between novels, short stories, journalism, poetry, and comics isn’t meaningful.

Digital storytelling, once you’ve let it settle after shaking it up like a snow globe, tends to settle into two broad piles, each which can be subdivided into countless mini-piles.

The first pile, on your imaginary left, is games.

The second pile, on your imaginary right, is hypermedia.

There’s a bit of indistinct sludge in between the two where you can’t quite tell which pile it’s in. That’s okay. Crisp, paper-like boundaries are for print anyway.

Games are the more easily recognisable of the two. Not because there’s more of them (in fact, there’s less) but because they have a much clearer boundary. When you can’t figure out whether a piece of storytelling is a game or hypermedia, that’s because it isn’t fitting the definitions coming out of the games field. Hypermedia doesn’t care. Hypermedia loves everything and everybody. Possibly a little bit too much.

Games design is much too big a concept to be covered here. Like poetry and mechanised print, games predate digital by several millennia. Their principles, while benefiting enormously from digital, aren’t dependent on it.

The ‘hypermedia’ that predates computers, on the other hand, works in ways that are fundamentally different from actual hypermedia. To pull that off in print, you’d need to be able to perform instantaneous transformation of matter.

Because it isn’t the link, per se, that puts the ‘hyper’ in hypertext. It’s the instantaneous and dynamic transformation of one text into another when you press the link that gives hypertext the oomph we associate with hypermedia.

Think ‘hyperspace’ and you’re on the right track.

The hypertext that you read and enjoy vastly outnumbers the games you play because hypertext is how the web and apps tell stories.

Almost everything we do on the web and in apps is storytelling.

Facebook’s a story. Twitter’s a story. Blogs are stories. Every website, every app, every chat platform, they’re all hypertext and they are all stories.

That most of these are also conversations doesn’t make them any less hypertextual because hypertext is fundamentally conversational. That’s what linking and dynamically including texts in a variety of context does. It makes conversations. That’s hypertext.

Even in a plain old web page, links are conversational. Unlike references, which are formal even at best of times, links can be witty, tragic, satirical, tongue-in-cheek, and laugh out loud funny, even when neither the linking or the linked text are any of these things. Simple things like linking from a person’s name to the page in a medical dictionary for restless leg syndrome can be hilarious in the right context, even when the tone of both texts is serious and deadpan. That’s hypertext.

Hilarious juxtapositions of tweets or Tumblr posts are a common enough phenomenon for it to become a regular trope on Twitter and Tumblr. That’s hypertext.

Even ebooks are hypertext, if only by virtue of their reading context. Some of them are only accidental hypertexts, sticking to print conventions and ideas even as they have lost all meaning and sense in digital. Others, like this site you’re reading, are written as hypertexts first, where links are used as one of the primary punctuation marks—more common than the m-dash, less pretentious than the semicolon.

This is not a book; this is hypertext.

Because this text was written with digital first in mind—unlike those print books which have been skinned and then re-coated with a digital gloss—this is a loose, conversational, and sprawling hypertext that might well eventually be bundled up and stuffed into print form like a set of clothes stomped into a suitcase while the taxi to the airport is waiting outside.

Which is fine. If I don’t want you to criticise my preference for reading print books lifeless, skinned, and flattened into ebook form, I don’t get to criticise you for preferring to read the ebook as a bleeding, severed appendage cut off from its network.

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